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Jan, 11 2016

​ Pepe Jeans plans increasing store number to 450

Denim and casual wear firm Pepe Jeans India is planning to increase the number of its stores to 450 across metros, tier-II and tier-III cities from 200 franchise stores at present.

The Spain-headquartered firm has also filed an application with the Department of Industrial Policy & Promotion for opening fully-owned retail outlets in the country. The company plans to open large format family stores in metros across India and wants to take advantage of the liberalised policies that allow foreign single-brand retailers to sell through their own stores as well as franchisee outlets, besides allowing firms selling through bricks-and-mortar stores to sell through their own online portals, said a report by The Economic Times.

The firm believes its plan will help it push its omni-channel retail strategy. Last year, it had said that it was looking to double its sales in India to nearly Rs 1,500 crore in the next three years. It also forayed into new categories of products such as kids wear and footwear, along with expanding the number of stores, added the report.

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