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Jun, 30 2015

Online grocery to see highest number of electronic transactions

Online grocery shopping is expected to see the highest number of electronic transactions, after mobile recharge, within a year, according to data analysis by Internet-based payment facility provider PayU India.

Online grocery shopping is expected to see the highest number of electronic transactions, after mobile recharge, within a year, according to data analysis by Internet-based payment facility provider PayU India.

"We are seeing many companies aggressively investing in online grocery shopping. Web portals like Big Basket, Grofers, Grocermax have cumulatively raised over USD 65 million to expand their business. We expect this segment to witness 5 lakh transaction a day in 12 months from  30,000 at present," PayU India CEO and Founder Nitin Gupta told PTI.

He said industry data show that the online mobile phone recharge segment witnesses an average of 20 lakh transactions per day followed by train ticket bookings at the IRCTC website, e-commerce shopping and tours and travel booking.
"About 5 per cent of the total transactions made in e-commerce in India on our platform are from the grocery segment. We see it rising to 35 per cent in a year," Gupta said.

He said online buying pattern and frequency are similar to those of the retail market."People frequently need mobile recharge. Grocery is bought in every 2-3 days. This will reflect in online shopping as well. The data is based on transactions that we are witnessing on PayU's payment gateway, PayU Money. There are about 60 online grocery shopping firms and a significant number of them are using our payment gateway," Gupta said.

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