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Mar, 13 2018

Nasscom, Facebook launch 'Design4India Studio' in Bengaluru

The platform would directly bring in design industry mentors to interact with the aspiring designers and startups to explore, innovate and build design as a tool for innovation.

In a bid to provide mentorship in design, innovation, and entrepreneurship for software companies and startups, Facebook along with the National Association of Software and Services Companies (Nasscom) has launched "Design4India Studio" in Bengaluru.

The platform would directly bring in design industry mentors to interact with the aspiring designers and startups to explore, innovate and build design as a tool for innovation.

Ravi Gururaj, Founder and CEO, QikPod and Member, Nasscom Executive Council, in a statement said, "Our first of many 'Open for all' design studios is built to foster a culture of testing, learning, iterating and prototyping of products and services to increase productivity and innovation for the entrepreneurs and designers."

With WeWork as the collaborative space partner, the Design4India Studio would provide web, mobile, Augmented Reality (AR) and Virtual Reality (VR) platforms for startups and designers.

Satyajeet Singh, Head of Strategic Product Partnerships, Asia and South Asia at Facebook added, "It is imperative that design should not be added as an afterthought, rather should be embedded in every step of product development, right from the beginning. Design4India Studio is such a platform that will provide startups with the right mentorship."

The studio would be an interchangeable, flexible space aiming to harness a hybrid of concepts that would empower startups and product companies to better adapt to new business ecosystems.

"Design4India" is a Nasscom initiative that was built in partnership with Facebook and aims to augment the software product innovation ecosystem in the country.

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