Hotline: 1800 102 2007
Hotline: 1800 102 2007
Oct, 27 2015

Manpasand Beverages ties up with Havmor Ice cream for expansion

Gujarat-based Manpasand Beverages has entered into a retail tie-up with ice cream and food retailing major Havmor Ice Cream to expand its reach in urban areas.

Manpasand Beverages ties up with Havmor Ice cream for expansion

Gujarat-based Manpasand Beverages has entered into a retail tie-up with ice cream and food retailing major Havmor Ice Cream to expand its reach in urban areas. This tie up covers 164 outlets of Havmor in Gujarat, 28 outlets in Mumbai and 17 in Punjab.

Manpasand's flagship mango-based brand 'Mango Sip' and recently launched 'Fruits Up' brand will be made available at around 210 food outlets of Havmor spread across Gujarat, Mumbai and Punjab to begin with, the company said in a statement.

The tie-up is a part of the company's strategy worth Rs 400 crore to expand its reach in the urban areas, through Havmor's food outlets.

"This marks our first major foray to aggressively tap the urban markets. Both Manpasand and Havmor are Gujarat headquartered companies with a strong presence in the state. With our 'Fruits Up' brand, we plan to take head-on the global cola majors in urban markets," Dhirendra Singh, Chairman and MD of Manpasand Beverages said.

"We will consider further expanding our tie up with Havmor by making our juice brands available at their food outlets in Rajasthan and Madhya Pradesh and rest of Maharashtra in the future," he added.

'Fruits Up' which consists of a range of carbonated fruit drinks, which is primarily targeted at urban markets will also get a marketing push through this, the company said.

Manpasand Beverages brands are present in 24 states through more than 200,000 retailers, over 2000 distributors and 200 plus super stockists. The company has two manufacturing facilities at Vadodara in Gujarat, one each at Varanasi in Uttar Pradesh and Dehradun in Uttaranchal and a new one is being set up at Ambala in Haryana.

sharebtn
Comment
user
email
mobile
address
star
Related opportunities
  • Quick Service Restaurants
    About Us: The NO 1 tea cafe in Mumbai with 54..
    Locations looking for expansion Maharashtra
    Establishment year 2015
    Franchising Launch Date 2019
    Investment size Rs. 5lac - 10lac
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Loha Maharashtra
  • About Us: KRS Educreations Pvt Ltd brings a pre-school franchise model..
    Locations looking for expansion Uttar Pradesh
    Establishment year 2015
    Franchising Launch Date 2015
    Investment size Rs. 5lac - 10lac
    Space required 1000 - 2000 Sq.ft
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Ghaziabad Uttar Pradesh
  • Tea And Coffee Chain
    About Us: Amrut Chaha is emerging and known for best quality..
    Locations looking for expansion Maharashtra
    Establishment year 2019
    Franchising Launch Date 2019
    Investment size Rs. 10lac - 20lac
    Space required 200
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Nagpur Maharashtra
  • Activity Centres, Day Care & Creches
    About Us: 'Wings', a part of the Shivam Eduwings Foundation, is..
    Locations looking for expansion West bengal
    Establishment year 2016
    Franchising Launch Date 2019
    Investment size Rs. 10lac - 20lac
    Space required 150
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Saltlake West bengal
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities