Mahindra Retail hopes to set up about 50 Babyoye franchise stores by the end of 2016. The brand currently runs 32 franchise stores.
“In this fiscal, we have added about 25 stores. Between now and March, we will add another 15 stores. Thus, by the end of this fiscal, we will have no less than 125 stores. We have 32 franchise stores and the remaining are company-owned ones. The ratio will continue to move pretty much in the same proportion though we might see early rise in franchise stores. By the end of 2016 we will have around 50 franchise stores,” says Prakash Wakankar, CEO, Mahindra Retail.
The brand also sees overseas market as lucrative as it has opened its first international store in Mauritius via the franchise route. Henceforth, it is exploring opportunities for the Middle-East, Sri Lanka, Nepal and Bangladesh and eyes on expanding in Pakistan too.
It has also revamped its website and launched a mobile app. “In less than three months of launching of the app, we have exceeded 1,25,000 downloads. Our average transaction value on the app is growing and its increasing traction both on iOS and Android platform. We have added products, now there are around 12,000 products on our website many of which will not be available in the store,” he adds.