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Aug, 19 2013

Mahindra First Choice Wheels honour its dealers

Multi-brand certified used car company, Mahindra First Choice Wheels Ltd (MFCWL), honoured its dealers from across the country at its annual dealer performance excellence programme awards 2013 held in Mumbai.

India’s leading used car company is on the fast track to growth with 40 per cent increase in sales in FY13. Anand Mahindra, Chairman and Managing Director, Mahindra Group, graced the occasion, along with Rajeev Dubey, President, Group HR, Corporate Services and After-Market and Member of the Group Executive Board, Mahindra & Mahindra Ltd. and Nagendra Palle, CEO, Mahindra First Choice Wheels Ltd. The awards are MFCWL’s annual performance excellence program, which recognises and rewards its dealers based on overall performance in various categories. Dealer performance excellence programme is an integral part of MFCWL and has been conducted every year since 2010.

This year, MFCWL celebrated its phenomenal growth in F13 with 21 dealers who qualified for 25 awards in seven categories. A total of 21 dealers received awards in several categories, including highest retail sales volumes, warranty excellence, certification excellence, best customer satisfaction and national X-mart performance. AutoMaxx, Thane was adjudged the best dealer overall, with Focuz Car Mart, Kochi and Auto Leads, Kathua in second and third place, respectively. Aside from awards for the Top 3 All India dealers, there were also awards for various zones. MFCWL's franchise business registered a volume growth of 56 per cent YOY and product revenues increased by 30 per cent. A total of 99 dealers were added in FY13, taking the company’s presence to 157 cities, which is a validation of its successful business model. With its current network of 279 dealers, MFCWL is all set to cross 350 outlets in F14 with a volume of over 60000 units.

Anand Mahindra, Chairman and Managing Director, Mahindra Group, said:     “The fact that Mahindra First Choice has outperformed the new car market in terms of growth is testimony to the hard work and commitment of our dealers through the years. By creating an eco-system in the used car market that mirrors the one in the new car market, Mahindra First Choice Wheels has emerged as the brand of choice for used car buyers who appreciate the trust, transparency and peace of mind it offers, a matter of great pride for all of us at Mahindra.”

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