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Dec, 17 2013

Magppie seeks franchisees in tier I cities

Magppie, first premium stainless steel lifestyle and home accessories brand of India, has plans to cater to Indians with its wide range of steel products.

Magppie, first premium stainless steel lifestyle and home accessories brand of India, has plans to cater to Indians with its wide range of steel products.

The brand has decided to take the franchise route to tap atleast 15 areas pan India. The focus is mainly on covering tier I cities in a period of one year. The company already has two Indian stores, one in Gk N- Block, while the other one in Ambience Mall, Gurgaon. However, the franchise model has not been followed by it as of now.

Offering a gigantic range of home décor and bar and beverage along with office accessories, the brand promises a huge scope for franchisees in the business. Working with world-recognised architects and designers, Magppie vows to provide training related to brand and design aesthetics to its franchise partners.

Parag Tandon, Vice President, Magppie Retail Limited, said, “We will provide support in different areas, including recruitment, marketing, advertisement, communication, lead generation for institutional sales and marketing collaterals. Financial support is also offered to our partners during clearance sale."

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