Arvind Brands recently launched Calvin Klein's first innerwear outlet in Delhi followed by a few other locations.
Arvind Brands recently launched Calvin Klein's first innerwear outlet in Delhi followed by a few other locations. Arvind Brands, which bagged rights to market Calvin Klein products in India in March 2014, sees the underwear category growing by 25-30 % annually.
Sunit Mishra, Director, Abacus India Agencies Pvt Ltd operates multiple stores for a few international brands in UP told Franchise India: “Soon, we are opening Calvin Klein Underwear store at Fun Republic Mall in Lucknow. Looking at the mounting demand of premium brands in Lucknow, we are trying to get as many international brands here.”
Abacus Agencies has franchise for brands like United Colors of Benetton, Spykar, Calvin Klein, Pepe Jeans London and a few more in Uttar Pradesh and have been successfully retailing all these brands since 2004.
Arvind Brands is targeting Rs 175 crore turnover this year from innerwear portfolio from all its brands put together. Other than this brand, it also markets innerwear of US Polo and US-based Hanes. The company will also launch Calvin Klein's formal and casual wear by mid-2016.
Phillips-Van Heusen Corporation ( PVH Corp), which owns Calvin Klein, has been running a 51:49 joint venture -Premium Garments Wholesale Trading in the country. Arvind Brands has Murjani family's 49 per cent stake in the venture.