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Jul, 28 2016

Longchamp is in the move to open six more stores in India

The brand forayed into the Indian market last month and launched its first store in Delhi. After receiving positive response from the customers, the brand has decided to grow its reach.

India is becoming a hot bed for international brands and over the past few years, many foreign brands have ventured in the country and have already started minting profit. Seeing the potential of the Indian market, another international brand, Longchamp is in the move to add six more stores in the country. The French luxury leather goods brand is chalking its plan to expand its reach in the country with its CEO Jean Cassegrain confirming development.

The brand forayed into the Indian market last month and launched its first store in Delhi. After receiving positive response from the customers, the brand has decided to grow its reach. DOIT Retail Brands has the master franchise rights for Longchamp in India. Longchamp owns more than 300 exclusive stores globally and retails from another 1,500 points of sale and has a workforce of around 3,000.

The brand excels in making high quality and exquisite leather handbags, luggage, shoes, and other fashion accessories. These products are sold globally either through its retail stores such as Selfridges and Bloomingdale's or through its own stores.

Longchamp arrived late in India as the brand was looking for the right partner. Another reason was the difficulty in finding good store locations. It's not easy to find the store locations in luxury because the options are very limited. In future, brand may look at more stores in Mumbai, Chennai or Bengaluru, told Cassegrain. 

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