Footwear major Liberty group is on an expansion spree as the company is all set to ramp up its footprint pan India by expanding its franchised, company owned and distributor outlets.
Footwear major Liberty group is on an expansion spree as the company is all set to ramp up its footprint pan India by expanding its franchised, company owned and distributor outlets. Presently Liberty has around 500 franchised outlets and is planning to make it to 600 by the next financial year.
The company has two vehicles of growth for retail. One is Liberty Retail Revolutions Ltd where there are company owned managed stores while the other is the Liberty Exclusive Retail stores which are operated through the franchise model. There are around 70 company owned outlets presently which the company is taking up to 120 in the next financial year. It will also renovate the smaller stores.
In a conversation with Beny Sachdeva of FIHL, Adesh Gupta, Chief Executive Officer, Liberty Footwear said “We are planning to increase our number of franchised and retail outlets and ramp them upto another level where we also look to renovate them. We are majorly emphasising on doubling our distributorship in states like Maharashtra, Kerela, Gujarat, North-east and West Bengal by the next year.”
Liberty shoes have adopted the strategy of primarily focusing on the domestic market as the industry is recovering from recession and there is a rapid growth in the domestic segment.