Following in the footsteps of consumer electronic brands Apple and Gionee, Lenovo India is also planning to write to the Centre to open its own stores under the liberalised single brand retail foreign direct investment rules.
The $46-billion firm wants to set up such flagship stores as a single-point destination for all its products including enterprise products. India will be the first country where Lenovo will have its company-owned stores.
The Chinese personal computer-smartphone maker lays a major thrust on franchising as it presently runs around 1,000 exclusive brand stores under the franchise model which contributes almost 40 per cent to its revenue.
Lenovo started franchising in 2005. Since most of its products are aimed at young digital millennials, young entrepreneurs who have experience in organised retail can become a part of the Lenovo Franchise. The franchisee should be able to run IT and PC+ operations at their end.