Keys Resorts has added Keys Ras Resorts Silvassa to its portfolio.
Keys Resorts has added Keys Ras Resorts Silvassa to its portfolio. It is the third franchise of Berggruen Hotels Pvt. Ltd. The resort in Silvassa is ideal for weddings, social, fraternal, institutional get-togethers and corporate gatherings.Conveniently connected to Mumbai, Surat, Baroda and Ahmedabad, Keys Ras Resorts is spread across 10 acres of lush green land. The room array includes scenic river view rooms, garden view rooms and exclusive Portuguese styled suites. For a great food and beverage experience, Keys Ras Resorts offers guests a world cuisine air conditioned indoor restaurant, an outdoor café and an exciting bar cum nightclub.
Vishamber Sewakramani, Managing Director, Ras Resorts and Apart Hotels Ltd. in talking about the franchise partnership with Keys Resorts, said: “After a lot of due diligence, I am delighted to be partnering with a young and dynamic brand like Keys. This partnership will help Ras Resorts create a distribution footprint for its resort business through their sales offices nationally. Ras Resorts has been serving guests for over two decades and has established itself as a unique product in this region. Support in new technology and channels of distribution will further this offering while the operation of the resort will remain with our company.”
Sanjay Sethi, Managing Director and Chief Executive Officer, Berggruen Hotels, said: “The launch of Keys Ras Resorts is an important milestone for Berggruen Hotels. It reaffirms the rapid growth story of the Keys brand. We are excited about the Silvassa property which has, over the years, developed a strong reputation as a premier resort in the region. With the added brand and marketing strength of Keys, Ras Resorts Silvassa is now poised for a new leap in enhanced guest experience and market share.”
Funded by Berggruen Holdings, a New York headquartered proprietary fund, Berggruen Hotels was formed in September 2006. Berggruen Hotels launched its first brand Keys Hotels in January 2007 and positioned it as mid-market hotels. Keys Hotels already boasts of 36 hotels in India including those under development and follows the following modes of growth: Management contracts, selective lease and franchise model.
Over the years, Keys Hotels has been on an aggressive growth trajectory with addition of several owned, managed and franchise business hotels. Of the total current portfolio of Keys Hotels, 15 properties are in operation with 6 owned, 6 hotels under management and 3 under franchise contract with a total inventory of close to 1,500 rooms. Hotels currently have presence in Aurangabad, Bengaluru, Chennai, Ludhiana, Mumbai, Pune, Shirdi and Thiruvananthapuram with Keys Business hotels while Ajmer, Mahabaleshwar, Goa and Silvassa with Keys Resorts. The Keys serviced apartments are operational in Whitefield, Bengaluru.