Lifestyle and casual luxury brand, Juicy Couture has signed a long term franchise agreement with Reliance Brands to market and distribute the brand in India.
Lifestyle and casual luxury brand, Juicy Couture has signed a long term franchise agreement with Reliance Brands to market and distribute the brand in India. Authentic Brands Group, LLC announced an exclusive agreement with Reliance Brands Limited (Reliance), a part of Reliance Industries Group to bring this globally renowned brand to India in Fall 2015. The partnership focuses on launching 20 Juicy Couture mono brand stores in India during the first five year phase, starting in
Through this strategic partnership, Reliance will offer the full Juicy Couture lifestyle collection, which includes apparel in the categories of women and girl's, handbags, footwear, intimates, swimwear, fragrance, accessories and jewellery.
"This is an exciting milestone for Juicy Couture as India represents a new and emerging fashion market for the brand. Reliance Brands has an exceptional operational and market knowledge and our partnership with them will allow us to drive a comprehensive, multi dimensional strategy to bring Juicy Couture to new international markets," says Jamie Salter, Chairman and Chief Executive Officer, Authentic Brands Group.
Commenting on the partnership, Darshan Mehta, President and Chief Executive Officer, Reliance Brands Limited says, "Authentic Brands Group has an outstanding portfolio of world renowned brands and we are looking forward to working with their expert brand and business development teams. Juicy Couture enjoys a very strong recall and connect among fashion forward Indian customers and we are very thrilled to add this glamorous and fun brand to our prominent affordable luxury portfolio."
Juicy Couture is an irreverent lifestyle and casual luxury brand that endeavours to bring style and fashion to females all over the world by embracing its Los Angeles heritage and culture.