Hotline: 1800 102 2007
X
Search Business Opportunities
Mar, 30 2018

Jaypore Aparts Rs 10 Cr To Augment Offline Biz

Jaypore had set up its first offline store in New Delhi last week working on a curated marketplace model sourcing apparel, jewellery, lifestyle accessories and home decor from about 500 vendors.

To carry itself along the omnichannel wave in the country’s retail landscape, online artisanal e-commerce platform Jaypore has kept aside Rs 10 crore for the first phase of its offline expansion.

Jaypore had set up its first offline store in New Delhi last week working on a curated marketplace model sourcing apparel, jewellery, lifestyle accessories and home decor from about 500 vendors. Of the network, about 300 vendors form its active merchant base.

Puneet Chawla, Co-founder, and CEO of Jaypore said, “We are looking to open between 4-8 stores across the top four metros with 1-2 stores in each of them in the next 12 months. Depending on how this first phase goes, we will figure out the expansion for the next 24-36 months.”

Jaypore, which has raised over Rs 75 crore so far, will see its stores tilt towards its private label brands which currently form about 30% of the business across categories of apparel, jewellery and lifestyle accessories. “The percentage share of private labels in offline stores will be higher than online but that said, the stores will not be private-label only,” said Chawla.

Jaypore currently clocks Rs 3,500-4,000 as its average order value online while early numbers in its first store suggest higher offline order values at about Rs 5,000. Chawla expects the offline order value to further increase by 20-25%, a move that will see the firm tread faster towards profitability with a significant fillip to its current monthly revenue of Rs 5 crore.

Chawla said, “Our business plan projects that the offline (model) should contribute 30-40% of our overall revenues in the next 18 months. We expect most of our stores to turn EBITDA positive within 3-6 months of operations. At an organisational level, we will be profitable then.”

Founded in 2012 by Chawla, who was previously with a string of consumer internet ventures such as publicly-listed Info Edge, redBus and Exclusively.in, and Shilpa Sharma, formerly with Fabindia, Jaypore is backed by impact investment firm Aavishkaar of the Aavishkaar-Intellecap Group along with Haresh Chawla, partner at private equity firm True North and TableHero Founder Deap Ubhi.

Comment
Related opportunities
  • Join Hands With No.1 U.K. Concept International Preschool Chain SANFORT is..
    Locations looking for expansion Uttar Pardesh
    Establishment year 2009
    Franchising Launch Date 2010
    Investment size Rs. 10lac - 20lac
    Space required 2000
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Ghaziabad Uttar Pardesh
  • Ayurvedic, Herbal & Organic Products
    About Company:Bio Veda Action Research company formerly known as Biotique..
    Locations looking for expansion New Delhi
    Establishment year 1992
    Franchising Launch Date 2015
    Investment size Rs. 10lac - 20lac
    Space required 200 – 500 sq. ft.
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New Delhi New Delhi
  • Multi Cuisine Restaurant
    About Us: JAMUN is a regional Indian eatery & bar that..
    Locations looking for expansion Delhi
    Establishment year 2012
    Franchising Launch Date 2018
    Investment size Rs. 2 Cr. - 5 Cr
    Space required 2000
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Juices / Smoothies / Dairy parlors
    About Us: MilkyWay, a venture of Chanda Softy Ice Creams, started..
    Locations looking for expansion Hydrabad
    Establishment year 1994
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 180
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater hyderabad Hydrabad
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities