Mahindra First Choice Wheels Ltd. (MFCWL), India’s multi-brand certified used car company, expanded its presence in North India with the inauguration of two authorised dealerships – National Automobile and Asima Motors – in Jammu.
Mahindra First Choice Wheels Ltd. (MFCWL), India’s multi-brand certified used car company, expanded its presence in North India with the inauguration of two authorised dealerships – National Automobile and Asima Motors – in Jammu. The brand has an all India network at 475 outlets. North India network stands at 157 outlets.
Yatin Chadha, Senior Vice President – Retail Business, Mahindra First Choice Wheels Ltd said, “Jammu is a strategic market for Mahindra First Choice Wheels and I am sure that our association with National Automobile and Asima Motors will help us make further inroads in the market. At Mahindra First Choice Wheels Limited, we are witnessing a transformational change in the way we operate. National has rich experience in new car business will help us in delivering new car buying experience at our outlet new car dealers are finding good to get into used car business. With a vision to create a used car ecosystem, we are enhancing and leveraging our physical and online presence and are best positioned in the auto industry to deliver a 'Brick and Click' synergy interface for a unique customer experience in our rapidly growing franchisee network across India.”
The company’s footprint in Jammu is currently at 12 dealerships and it further plans to expand this number to 15 outlets by year end. Key focus areas for the brand include Jammu, Udhampur and Srinagar.
From its humble beginnings in 2007 when its first franchise outlet was established, MFCWL has achieved a dominant status in retailing of multi-brand used cars in the country. The company plans to expand its network to 500 outlets over the next two years. This implies that customers will soon be able to choose from a range of certified used cars throughout India, including the metros and tier II towns and cities. MFCWL closed F-14 with sales of 57,000 used cars, which is 30 per cent growth over the last financial year. Mahindra First Choice Wheels Ltd. also has a significant presence in the online space. Through its ‘Autobid’ auction platform it has sold more than 1.5 lakh vehicles till date.