One of the leading men’s wear brand, Interbrand, is all set to spread its wings in the Indian market through franchising and has tied up with Francorp for the development of their franchise program.
One of the leading men’s wear brand, Interbrand, is all set to spread its wings in the Indian market through franchising and has tied up with Francorp for the development of their franchise program. Interbrand offers high quality men’s footwear, shirts, trousers and accessories such as wallets, belts, ties etc. The uniqueness of this brand is its products which are of genuine quality and are produced in Italy by leading manufacturers.
With its emphasis on men’s footwear and accessories, Interbrand’s products are designed to leave an imprint on the mindscape of buyers. At present, the company operates two stores in Delhi and Gurgaon. Though the company started its operations nearly two years back, it was the successful launch of their second store which gave the company a thrust to expand its footprint to establish itself as an emerging player in the men’s footwear and apparels market. By the next two years, Interbrand intends to reach a target of 10 outlets through franchise route.
Stressing on the immense potential of the Indian apparel, footwear and accessories market, Gaurav Marya, President Francorp said, “ Apparel market in India is estimated at Rs 1,17300 crore. It is growing at CAGR 13 per cent and is expected to reach Rs 2,17,000 crore in the near future. India is at present, witnessing a retail boom with its 350 million strong middle class comprising mainly of the youth aspiring to have international brands in their wardrobe. This presents a unique opportunity for men’s wear brands to benefit from the upsurge in demand and create top-of the mind recall.”
Adding further Marya said, “Francorp is excited to join hands with Interbrand. The association would help us increase the depth of our knowledge and expertise. Francorp would help Interbrand identify the right locations where it can open its franchise stores.”
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