Indian Franchise Association (IFA) recently conducted an interactive Franchise Management Program at the Mudra Institute of Communications (MICA), Ahmedabad.
Indian Franchise Association (IFA), through its learning centre recently conducted an interactive Franchise Management Program at the Mudra Institute of Communications (MICA), Ahmedabad. The program, an introduction to franchise studies in India was shared with the students focusing on instructional module on franchising. They discussed all the probable aspects of the franchise domain and shared the insights on the concept.
Commenting on the Franchise Management Program, Gaurav Marya, Chairman, IFA, said, “This venture is a first of its kind in India where the students get to know about franchising from a practical point of view. They get to know about a huge amount of business that is going on under this system and its future potential. The fact that this session also enlightened the students about their career prospects in this field means that the franchising industry would not be short of budding entrepreneurs in times to come. I am pleased to have taken this initiative in conjunction with MICA and will be announcing similar ventures with other renowned institutes shortly.”
IFA, the premier body of the learning centre for the franchise industry aims at strengthening the roots of franchising in India. It has initiated to start franchising as a module in the formal education programs imparted by various educational and business management institutes. As an initiative, IFA has associated with premier institutes to conduct Franchise Management Programs to introduce the students to the intricacies of franchising and to establish the strategic approach by posing various case studies for better understanding. IFA has aggressive plans to promote franchise education by establishing franchise training centers in various parts of the country. IFA aims at educating the professionals on the modalities of franchising and also to conduct Franchise Management Programs at various renowned institutes like MICA.
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