Hotline: 1800 102 2007
Hotline: 1800 102 2007
Oct, 12 2015

How will McDonald’s new campaign help India partners grow sales

McDonald's is mulling over extending its All-Day Breakfast campaign in the United States to Indian cities as well. The brand hopes corporate clients, in particular, will subscribe to the idea of eating out-of-home breakfast.

How will McDonald’s new campaign help India partners grow sales

McDonald's is mulling over extending its All-Day Breakfast campaign in the United States to Indian cities as well. The brand hopes corporate clients, in particular, will subscribe to the idea of eating out-of-home breakfast.

"McDonald's is keen to build out-of-home breakfast as a category in India and at this point evaluating the possibility of All-Day Breakfast campaign here. We would try to build our breakfast along with our McDelivery Service," said Ranjith Paliath, Vice-President (business operations), McDonald's India (West & South), overseeing 213 restaurants.

McDonald's breakfast menu comprising wholesome and grilled platter with veg/egg and sausage muffin, hash brown, hot cakes with maple syrup along with with McCafe offerings, is available across its breakfast serving outlets between 7 am and 11 am in India. In smaller cities, the restaurants open at 9 am. However, the menu is not available beyond 11 am, after which the regular menu is offered.

The All-Day-Breakfast campaign, launched in the US since October, intends to liberate breakfast. Amid slumping sales, the move according to McDonald's US president Mike Andres, is the biggest strategic decision since 2009 when the fast-food chain introduced its McCafe line. McDonald's has been running an All-DayBreakfast campaign on social media platform Twitter for its US customers, talking about breakfast availability beyond 10.30 am in the US. "

Breakfast is fast becoming a sweet spot for the quick-service restaurant segment across the world. "It is already one of our fastest growing business platforms," said Maini. With close to 18% of the breakfast-consuming people in India eating outside home, there's room for growth, reckoned Paliath. "In the long run, we are bullish on collaborating with B2B for breakfast," said Rajesh Kumar Maini, GM, corporate communication, McDonald's India (North & East).

sharebtn
Comment
user
email
mobile
address
star
Related opportunities
  • Quick Service Restaurants
    About Us: Chatkaraa By Have A Dream Food, which aims at..
    Locations looking for expansion Madhya pradesh
    Establishment year 2018
    Franchising Launch Date 2018
    Investment size Rs. 5lac - 10lac
    Space required 200
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Indore Madhya pradesh
  • Quick Service Restaurants
    About Us: Started in the year 1999 with great passion and..
    Locations looking for expansion Tamil nadu
    Establishment year 1999
    Franchising Launch Date 2017
    Investment size Rs. 10lac - 20lac
    Space required 300
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Chennai Tamil nadu
  • About Us: FOOD MOHALLA was established in 2017 from Navsari (GUJARAT)..
    Locations looking for expansion Gujarat
    Establishment year 2017
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 380
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Navsari Gujarat
  • Juices / Smoothies / Dairy Parlors
    About Us: Juice Galaxy serves multi cuisine fast food where you..
    Locations looking for expansion Maharashtra
    Establishment year 2012
    Franchising Launch Date 2019
    Investment size Rs. 20lac - 30lac
    Space required 800
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Pune Maharashtra
Insta-Subscribe to
Entrepreneur
Magazine
sme-80x109
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
email
mobile
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities