London-based toy retailer Hamleys has opened its new store in Chennai at Express Avenue Mall.
London-based toy retailer Hamleys has opened its new store in Chennai at Express Avenue Mall. Chennai store is Hamleys’ second in the country. Speaking on the occasion Bijou Kurien, President and CEO Lifestyle, Reliance Retail Ltd said, "We at Reliance are delighted to open our new Hamleys store in Chennai. Hamleys has a rich heritage and is a child’s delight. Our first store in Mumbai was received enthusiastically by children and parents in Mumbai and continues to delight customers there. We hope that our new store in Chennai will receive the same kind of response here. With its wide range of toys and a complete experience of entertainment, fun and magic we are sure kids and parents alike are going to feel it’s 365 days of play at Hamleys!’’
Hamleys entered India in 2010 in franchise agreement with Reliance Retail. The company plans to open 20 Hamleys stores in India in 14 cities over the next seven years. Reliance Retail is ready to invest Rs 125 crore for this expansion.
The 11,000 sq.ft Chennai store is smaller than Mumbai store which is 21,000 sq.ft.
The new Hamleys store at Express Avenue has the widest selection of toys for girls and boys. The store promises to enthrall all children with its attractions like Barbie Doll House, Racing Track for RC Cars, London Double Decker Bus, Safari Jeep, Petals & Pods-Play area for infant and pre-school children, Bear Tree House, Candy Shop and much more. While 40 per cent of the merchandise is imported, the rest is sourced indegenously. The staff is trained at the Hamleys Academy in London and work there for sometime before coming to the Indian stores.