Haier, a Home Appliances and Consumer Electronics brand has taken a Corporate Social Responsibility (CSR) initiative.
Haier, a Home Appliances and Consumer Electronics brand has taken a Corporate Social Responsibility (CSR) initiative. As a part of its CSR proposal, the company has recently installed 30 solar water heaters at the SOS Village in Faridabad. SOS Village is a 40 year old NGO institution which takes care of orphaned children of all age groups.
Commenting on this, Eric Braganza, President, Haier Appliances India, said, “The aim of installing Haier solar water heaters was to keep the children of the SOS Village warm this winter. Haier is globally well known for its innovative, energy efficient, and eco- friendly products and through this CSR initiative we further highlight our commitment to good governance, ethical conduct, and social responsibility as our core way of doing business, and are strongly aligned with our drive to create and increase value for all stakeholders.” He further added that Haier India is firmly committed in providing new value for all constituents of the community and will strive to contribute to building a prosperous and happier future.
Recently, the company has announced its plans to open 75 Haier Experience Centres or shop–in – shops by the year's end, which will be a mix of franchised and company owned stores. Currently, Haier has 4,500 retail outlets across India which includes the overall dealers/ distributors’ network and MR outlets.