Godrej Appliances is eyeing at opening 65 Exclusive Brand Outlets (EBOs) by the end of 2016.
"We have started building exclusive outlets across the country. By the end of 2015, we had 35 and by December 2016, we would be getting close to 100," Godrej Appliances Business Head and EVP Kamal Nandi was quoted as saying by PTI. Besides, the company also plans to tap the premium segment as it is on its way to launch air-conditioners, washing machines, microwave ovens under its NXW brand this year.
NXW products would also be available in non-metro markets as it sees potential customers in those regions for premium products. The company had last year launched the new brand NXW to cater to the premium segment. Moreover, Godrej is also looking at export markets with some NXW products, which are designed keeping in mind requirements overseas. Besides, the company will continue to spend 5 per cent of its turnover on marketing/branding of its products, including the new NXW range, PTI reported further.