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Feb, 05 2015

Global Desi opens flagship store in 'videsh'

Following the success of her high fashion label - Global Desi, which launched in Mauritius in 2013, veteran designer - Anita Dongre, further extended her inimitable design philosophy in Mauritius, with the launch of her flagship store at the city’s prime

Following the success of her high fashion label - Global Desi, which launched in Mauritius in 2013, veteran designer - Anita Dongre, further extended her inimitable design philosophy in Mauritius, with the launch of her flagship store at the city’s prime fashion destination - Trianon Shopping Park. The store houses all three brands available under Anita Dongre’s fashion house- And Designs India Ltd. ( ADIL), which includes AND - the contemporary western - wear brand, Global Desi - the Indo - Fusion brand, and her eponymous label - ANITA DONGRE.

The sprawling 2357 sq ft. store, spread over three separate sections dedicated to a brand each, offers a holistic mix of style infused ensembles for every occasion, mood and personality. While distinct in their philosophy each brand ( AND, Global Desi and ANITA DONGRE) is bound by the common thread of supreme quality, up-to date styles, global trends and the designer’s signature touch of elegance and timelessness.

Anita Dongre, Founder, And Designs India Ltd commented: “Following the positive response that Global Desi has received in Mauritius since its launch in 2013, I am excited to launch my flagship store here and look forward to sharing the distinctive style DNA of each of my brands, with the fashion enthusiasts of Mauritius. We are happy, to extend this understated yet refined sensibility to Mauritius, and look forward to a long association with our discerning consumers, in this beautiful country.”

Established in 1998, And Designs India Ltd. (ADIL) is the brainchild of leading designer, Anita Dongre. AND has 62 exclusive brand stores and retails from 267 multi-brand outlets. Global Desi stands at 78 exclusive brand outlets and is present across 218 multi-brand stores in India. ADIL’s brands are present in more than 56 cities in India, with 150 exclusive brand outlets (including 2 stores in Mauritius) and more than 450 department store counters.

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