Ohana Hospitality, a renowned name in hospitality business in eastern India has recently launched its first fast food joints named, YaYa’s (young & young adults).
Ohana Hospitality, a renowned name in hospitality business in eastern India has recently launched its first fast food joints named, YaYa’s (young & young adults). Ya Ya is venturing into ‘take away’ and ‘delivery’ option joints throughout West Bengal and at a later stage on pan-India basis. To expand its presence across West Bengal, YaYa’s is taking the franchise route with the expertise of Francorp. Francorp is a part of Franchise India Group, which is Asia’s largest integrated Franchise and Retail Solutions Company that specialises in providing innovative solutions to its global clientele.
YaYa’s promoters have extensive experience in international as well as Indian food and beverages (F&B) market. To utilise the demand offered by the Indian market, they foresee this line of business expanding which provides a platform to budding entrepreneurs today. YaYa’s products include vegetarian and non-vegetarian fast food. The YaYa’s express format would project food on the go, quick response, fast delivery as their USP. The product mix is extensive and currently there are not many such formats which are offering this kind of variety under one roof in India.
YaYa’s plan to position their stores in high footfall areas to attract and cash-in on the existing footfalls at high street and malls. With aggressive roll out plans on cards, YaYa’s is putting 200-300 kiosks in next financial year. YaYa’s is looking forward in forging mutually rewarding partnerships with enthusiastic franchisees. The brand hopes that the aspiring entrepreneurs must be driven by professionalism, quality, consistency, and a passion to deliver unbeatable excellence to become a part of the network. YaYa’s are among the pioneers in the Indian hospitality industry in venturing into the take away and delivery joints which are on the verge of taking the market by storm as they have already done internationally.
Commenting upon this association, Gaurav Marya, Managing Director, Francorp, said “This is one of such moves in the industry that would further become the landmarks in the sectors. We are looking forward to help YaYa’s with their franchisee model and roll-out plan for pan-India expansion programme. Francorp feels privileged to associate itself with such a brand and has been given the mandate of developing a comprehensive franchise and distribution strategy. No one is willing to pay a fortune and then wait for a dinner that can be packed in 15 minutes any more. YaYa’s have been the first to understand this market reality and is poised for an exponential growth in the years to come.”
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