Hotline: 1800 102 2007
Search Business Opportunities
Apr, 03 2018

Former Dentsu India chairman Sandeep Goyal picks up stake in Sync Media

As part of the deal, Goyal’s daughter, Carol, will join the Sync Media board.

Mogae Media Chairman and former Founder Chairman of Japanese advertising major Dentsu India Sandeep Goyal have acquired 10% stake in ad-tech platform Sync Media.

According to a press statement, the transaction valued the company at a pre-money valuation of $3 million (Rs 19.5 crore). As part of the deal, Goyal’s daughter, Carol, will join the Sync Media board.

Established in 2017 by media professional Anubhav Sharma and former Nimbuzz CEO Vikas Saxena, Sync Media is an ad-first technology platform that measures, segments and offers targeted audiences to brands.

The company claims to use advanced acoustic fingerprinting technology to index every programme and advertisement across 300-plus broadcast and cable network in real-time to identify the right timing and environment for the placement of a brand advertisement.

Sync Media director Saxena said, “Our systems sensitise us to what is really trending on TV, who is watching what, when and for how long. We use this knowledge to help advertisers to reach (out to) consumers based on media consumption preferences…We can (also) sync a mobile ad campaign or a Facebook campaign in real-time with the TV media plan of a brand. This gives brands higher sales conversions through contextual targeting.”

The company plans to take its offering to South East Asia by the year-end, after an all-India rollout.

Goyal said, “Synching of television and mobile is an area that excites all brands and digital planners. It gives both enhanced relevance and enhanced conversion to brand campaigns. From my very many years of evangelising the mobile as an advertising medium, I think Sync Media will be at the forefront of technology in the days to come.”

Goyal, who had launched Mogae Media in 2012, had announced his plans to invest Rs 100 crore in digital media and mobile innovation startups in India.

Related opportunities
  • Mobile & Communication/Internet Connections
    About Us: In 2009 Gerardo Taglianetti, founded Phonup amongst first companies  in..
    Locations looking for expansion Delhi
    Establishment year 2009
    Franchising Launch Date 2017
    Investment size Rs. 5lac - 10lac
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • About Us: “99 Pancakes” is first and India’s fastest growing business..
    Locations looking for expansion Maharashtra
    Establishment year 2017
    Franchising Launch Date 2017
    Investment size Rs. 20lac - 30lac
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Mumbai Maharashtra
  • Diet Consultancy
    About Us: Healthcare KPO is the pseudo name used in place..
    Locations looking for expansion Uttar pradesh
    Establishment year 2015
    Franchising Launch Date 2019
    Investment size
    Space required 800
    Franchise Outlets -NA-
    Franchise Type -NA-
    Headquater noida Uttar pradesh
  • Mr. Bean's Pizza started its operations in Jaipur in 2013...
    Locations looking for expansion Rajasthan
    Establishment year 2013
    Franchising Launch Date 2013
    Investment size Rs. 10lac - 20lac
    Space required 330
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Jaipur Rajasthan
Insta-Subscribe to
The Franchising World
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities