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Sep, 24 2014

Fastrack on a fast trail of expansion

Launched in 1998, Fastrack became an independent urban youth brand in 2005. Titan’s young brand, Fastrack now plans to take its store count from current 150 to 175 by the end of FY 2014.

Launched in 1998, Fastrack became an independent urban youth brand in 2005. Titan’s young brand, Fastrack now plans to take its store count from current 150 to 175 by the end of FY 2014. Apart from watches and sunglasses, Fastrack extended its footprint into accessories in 2009 with an exciting range of bags, belts and wallets and has today successfully notched up the title of being one of the most loved youth fashion brand in the country.

Fastrack started franchising in 2009 and its USP is brand preference among the youth, high stock turns, low scale of initial investment, working capital, high profitability. As a corporate, Fastrack focuses on building itself and making great products available to its consumers. It believes that the operational aspects of retailing are best handled by business associates as their local knowledge and dynamism provide a great value add.  This strategy has delivered optimum results in the brand’s retail channel.

Fastrack made remarkable achievements and achieved many milestones during 2008-2013. The brand rolled out to more than 150 locations within four years of launching and developed a bold new retail identity that brings the brand alive. It also clocked Rs.100 Crore of annual sale in the third year of channel operations.

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