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Nov, 21 2014

Fabfurnish.com to launch stores via franchise route

Leading online player in the home furnishings and furniture category, Fabfurnish.com has plans to open modular kitchen and wardrobes stores at the end of this month.

Leading online player in the home furnishings and furniture category, Fabfurnish.com has plans to open modular kitchen and wardrobes stores at the end of this month. All of them will be franchisee run outlets.  Besides its successful online presence, the brand has two stores in Delhi-NCR and two in Bengaluru.

Vikram Chopra, CEO & Founder, Fabfurnish.com says: “Since we are expanding our scope of leveraging our brand, we think of offline as an experience and not as a sales point. This is why, we partner with those who share our vision of creating an experience more than a sales standpoint. We would pick someone who would nurture it and further help us build our brand.  We are looking at opening partner stores in Pune, Hyderabad, Noida, New Delhi and Chennai, as there is an encouraging customer demand in these cities. All of these will be franchise outlets.”

On the offline presence Chopra adds: “As a brand, we want to provide a holistic experience to our consumers, and offline stores help us do that by giving customers a chance to experience the products before they buy. Thus, stores also help us build trust and credibility.”

Brand’s target group is urbane homemaker, in the age-group of 26-45 years, who is tech-savvy, well-informed, and has a taste for good living.

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