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Jun, 19 2015

Cookie Man aims at baking a healthy expansion plan for South-Asia

Cookie Man, a brand known for selling freshly baked cookies is looking forward to opening 150 stores in the next two years.

Cookie Man, a brand known for selling freshly baked cookies is looking forward to opening 150 stores in the next two years. Presently it has 54 outlets in India. Out of these 23 are franchisee-run. Cookie Man’s concept of fresh baked cookies was the first in India. This very same concept has successfully made the brand one of a kind in the market.

Australian Foods India Pvt. Ltd, the maker of Cookie Man cookies commenced its business operations in India in January 2000. Anupam Saluja, Chief Executive Officer, Australian Foods India Pvt. Ltd says, “India is primarily a biscuit eating nation. Biscuits form a snack option for every household. On a daily basis around 150 to 300 grams of biscuits are consumed. There a few major Indian brands who are premiers in the biscuit industry in India. The best way forward is to partner with enthusiastic entrepreneurs from the local Indian markets region wise to ensure stabilisation and brand growth.”

Since its inception in India, Cookie Man has expanded its presence across the country steadily. Cookie man had forayed into the market on a Joint Venture with the Australian counterparts for India. The brand has also taken the Master Franchise route for South-East Asia. Sharing details on franchise requirements, Saluja adds, “The area required for taking up a Cookie Man franchise is 150 to 400 square feet with an investment of Rs 10 to 25 lakh.”
 

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