CybizCorp, the group company of Cybiz BrightStar Restaurants head-quartered in Delhi is soon planning to enter into Punjab market with Carl’s Jr. outlets.
CybizCorp, the group company of Cybiz BrightStar Restaurants head-quartered in Delhi is soon planning to enter into Punjab market with Carl’s Jr. outlets. CybizCorp holds the Master Franchise rights for Burger Chain Carl’s Jr. in India.
The brand’s flag ship restaurant is in Southern Park, New Delhi and initially it is looking at expanding in the Delhi NCR region and after that the next step would be to expand in Chandigarh, and other cities in Punjab. Then, the brand will also be moved into Mumbai and West India.
Samira Chopra, Director, Carl’s Jr. India told Franchise India: “India has a very diverse palate and is a very large country. So it is natural for us to want to expand first in the neighbouring areas like Punjab from a logical supply chain perspective as well as from a palate perspective. We are targeting cities like Mumbai & Chandigarh.”
Commenting on the opportunity for franchisees, Sana Chopra, Executive Director, Carl’s Jr. India informed: “Carl’s Jr. proposes to offer several opportunities to entrepreneurs. The intent is to follow the Franchisee Owned Company Operated (FOCO) model in which the sub-franchisee would invest in the business but Cybiz would operate the restaurant thereby ensuring that there is no dilution in brand values, standards, processes, quality. Under exceptional circumstances where the franchisee is given multiple-unit sub-franchise rights with a specific development quota, the company would allow FOFO model wherein extensive training would be given to the sub-franchisee.”
Brand recall and awareness is a major factor for Carl’s Jr. Therefore, it has dedicated a certain percentage of revenue that will be used to continuously market the brand. This will happen at all levels of association with the Carl’s Jr. ranging from Cybiz BrightStar to individual (COCO, FOCO and FOFO model) restaurants. There will be guidance to the restaurants about best practices and how to utilise this spend. Vital collaterals will also be available to sub-franchisees.