Hotline: 1800 102 2007
Hotline: 1800 102 2007
Feb, 07 2008

Canon plans to expand global flagship brand stores in India

Japan`s digital imaging technology major Canon will soon roll out its global flagship brand stores in India.

Canon plans to expand global flagship brand stores in India

Japan's digital imaging technology major Canon will soon roll out its global flagship brand stores in India. The company intends to set up nine such stores over the next one year which will be a mix of B2B and B2C formats. These stores will fit into the company`s plans to re-position Canon as a lifestyle brand in India. Canon has appointed Dentsu Communications for developing the brand name for these outlets. Of the nine stores, Canon will set up three B2B stores which will target institutional and corporate and the balance six outlets will showcase the consumer product range. The first store is slated to come up at Gurgaon in March, which will be the B2B one. The other locations for the stores include Mumbai, Bangalore, Chennai and Kolkata. This apart, Canon India will enter two new product segments this year - digital colour press and large format printing products. On the distribution front, Canon is looking to bolster ties with retail chains. It has entered into commercial arrangements with players like Future Group`s Home Solution & Big Bazaar, Tata`s Croma, Reliance Digital and Metro Cash & Carry. The company is in advanced discussion with seven other chains including Aditya Birla group`s More, RPG Cellucom and Bharti-Wal-Mart. Canon India had clocked revenues of Rs 510 crore in 2007 and expects it to cross Rs 700 crore in 2008. The company has outlined a marketing budget of Rs 100 crore this year, the highest amongst all the global subsidiaries. The company`s headcount will also increase from 520 employees to 700 this year, with focus on the solution consulting segment.

sharebtn
Comment
user
email
mobile
address
star
Related opportunities
  • Automobile Spares Related
    About Us: Windscreen House offers a wide range of all types..
    Locations looking for expansion Delhi
    Establishment year 1999
    Franchising Launch Date 1999
    Investment size
    Space required 20
    Franchise Outlets -NA-
    Franchise Type MultiUnit
    Headquater Delhi Delhi
  • About Us: Started in the year 2012 in Delhi, SGF grew..
    Locations looking for expansion Delhi
    Establishment year 2012
    Franchising Launch Date 2015
    Investment size Rs. 10lac - 20lac
    Space required 200
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Express Food Joints / Drive Through
    About Us: Founded in 2017, Yummerica Fries is present in 10+ Cities,..
    Locations looking for expansion Maharashtra
    Establishment year 2017
    Franchising Launch Date 2017
    Investment size Rs. 5lac - 10lac
    Space required 150
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater MUMBAI Maharashtra
  • Designer
    About Us: Elite Footwear is a brainchild of an entrepreneur; Sri..
    Locations looking for expansion West bengal
    Establishment year 1960
    Franchising Launch Date 2019
    Investment size Rs. 20lac - 30lac
    Space required 1200
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater kolkata West bengal
Insta-Subscribe to
Entrepreneur
Magazine
sme-80x109
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
email
mobile
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities