Arvind Brands, which bagged rights to market Calvin Klein products in India in March 2014, sees the underwear category growing by 25-30 % annually.
Arvind Brands, which bagged rights to market Calvin Klein products in India in March 2014, sees the underwear category growing by 25-30 % annually. The company will also launch Calvin Klein's formal and casual wear by mid-2016. The exclusive Calvin Klein Underwear stores that will be functional in April ’15 are Select CITYWALK Delhi, Pacific Mall Delhi, Phoenix MarketCity Pune and DLF Promenade Delhi.
Arvind Lifestyle Brands Managing Director, J Suresh stated, "We will open 20-25 standalone Calvin Klein underwear outlets in three years.” The company officially launched Calvin Klein's first innerwear outlet in Delhi last week.
Model and actress Lisa Haydon at the Calvin Klein event in New Delhi
Arvind Brands is targeting Rs 175 crore turnover this year from innerwear portfolio from all its brands put together. Other than this brand, it also markets innerwear of US Polo and US-based Hanes.
Phillips-Van Heusen Corporation (PVH Corp), which owns Calvin Klein, has been running a 51:49 joint venture -Premium Garments Wholesale Trading in the country. Arvind Brands has Murjani family's 49 per cent stake in the venture.
Calvin Klein Underwear recently hosted an event to celebrate the opening of its first store in India at Select CITYWALK in New Delhi. The event was hosted by model and actress Lisa Haydon, and featured a special set by DJ Peri, who was wardrobed in Calvin Klein Jeans