Hotline: 1800 102 2007
Hotline: 1800 102 2007
Aug, 02 2014

CEAT seeks franchisees in tier-I, II cities

CEAT Limited is looking to expand its base in tier-I and II cities in India. The renowned tyre brand presently has over 150 outlets.

CEAT seeks franchisees in tier-I, II cities

CEAT Limited is looking to expand its base in tier-I and II cities in India. The renowned tyre brand presently has over 150 outlets.

The company provides franchise opportunities in the field of tyre sales and service under its brand –CEAT Shoppe. The brand claims with proper planning and focus, a CEAT Shoppe franchisee breaks even in 18 months and is expected to yield a RoI of 24 per cent year-on-year.

It was the first tyre manufacturer in India to introduce a franchise model for tyre retail and service, over the years. CEAT franchisees have been at the forefront of delivering a holistic consumer experience to CEAT customers. “Franchising has allowed CEAT to develop a service approach towards tyre retail, providing consumers with a smooth, carefree experience. This has been possible due to complete commitment to quality and service orientation of our franchisees,” says Anchit Chandra, Senior Manager-Retail-Business, CEAT Limited.

Anchit Chandra further shares, “CEAT commands an overall market share of 14 per cent in the tyre industry. The brand has endured decades of changes in the dynamic Indian market and has been able to create a space for itself due to products that are based on genuine consumer insights and research.”

It is a Rs 5,500 crore+ company with presence across all sectors in the tyre industry and a total of 14 per cent market share.

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