Hotline: 1800 102 2007
X
Search Business Opportunities
Jun, 29 2015

Burger King to open outlets across malls and food courts

Global fast-food giant Burger King, which especially formulated vegetarian options in the country to suit the Indian palate, is keen to introduce them in other vegetarian-friendly markets like the UK.

Global fast-food giant Burger King, which especially formulated vegetarian options in the country to suit the Indian palate, is keen to introduce them in other vegetarian-friendly markets like the UK. Burger King India introduced as many as six vegetarian snacks, sandwiches and entry-level burgers in the menu when it started in November, 2014. The restaurant chain's strategy is to open outlets across malls and food courts and is investing between Rs 1.75 crore to Rs 2.5 crore to set up each outlet.

"Looking at the response here, the global management is evaluating introducing some of these options going forward to other vegetarian-friendly markets like the UK," Raj Varman, Chief Executive Officer, Burger King India told PTI.

Private equity firm Everstone Capital, which is the Master Franchisee for Burger King here, has been given full control over the menu, and built a product line to suit the Indian market that was different from the standard menu, Varman said.
"In India, we locally developed vegetarian offerings to suit the market. The fast-food chain is also expecting to start delivery services 'shortly', he said.

Since its launch last year, the chain has opened 18 restaurants in Delhi (NCR), Mumbai and Chandigarh.
It is now looking at a strong foray into the south, starting with Bengaluru where it will open six outlets over the next two months, Varman said.

Burger King India is keen to ride on the wave of rising incomes in the country and is eyeing growth in tier-II and tier-III cities as well. "The QSR (quick service restaurant) format is doing very well in India, and with rising disposable incomes, we will definitely open outlets across the country, wherever we see a good potential," he said.

Comment
image
Related opportunities
  • Juices / Smoothies / Dairy parlors
    About Us: Founded in 2016 and now stand with more than..
    Locations looking for expansion Telangana
    Establishment year 2016
    Franchising Launch Date 2016
    Investment size Rs. 20lac - 30lac
    Space required 200
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Hyderabad Telangana
  • Education Supplies
    About Us: E SCHOOL is an IELTS education institute, providing coaching..
    Locations looking for expansion PUNJAB
    Establishment year 2008
    Franchising Launch Date 2018
    Investment size Rs. 50lac - 1 Cr.
    Space required 3500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater BATHINDA PUNJAB
  • About Us: Pizza is about the Pleasures of Life, Storytelling, Traditions,..
    Locations looking for expansion Delhi
    Establishment year 2000
    Franchising Launch Date 2007
    Investment size Rs. 10lac - 20lac
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater New delhi Delhi
  • About Us: The Bombay Sultani Biryani House, started in the year..
    Locations looking for expansion Maharashtra
    Establishment year 2016
    Franchising Launch Date 2019
    Investment size Rs. 10lac - 20lac
    Space required 500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Mumbai Maharashtra
Insta-Subscribe to
Entrepreneur
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities