Burger King to open 40 outlets in India this year
Burger King, an American global chain of hamburger fast food restaurants is planning to add 35-40 outlets this year across the country. The brand is looking to position itself as a leading quick service restaurant brand by getting into every city including tier-I, II and III.
“The plan is to build a huge portfolio of restaurants in India. Objective is to lead in India as a restaurant brand in QSR (quick service restaurants)," Rajeev Varman, CEO, Burger King India told PTI.
The company, which operates 48 stores in India, indicated that it is likely to expand at the same pace as last year - opening 35-40 stores in 2016. "Last year, we had entered about 13 cities, with major cities like Bengaluru, Mumbai, Delhi, Hyderabad, Punjab and Pune. We are continuing to build at a similar pace like last year. We are making sure that we cover all markets," he added.
Burger King opened 10 restaurants in 2014, and added another 38 in 2015. When asked if the Burger King will open stores in existing cities or tap new markets as its expands in the country, Varman shared with PTI: "We will continue to build in cities that we have entered and will also continue to build in newer cities. The aim is to effectively reach our customers."
As a part of its focus menu innovation, Burger King has brought in India recent global launch 'Angry Whopper' made of red buns and spices. "We are committed to giving our guests in India a whole new experience in burgers/ QSR. We want to be in the forefront of product innovation. Angriest Whopper was launched across 35 countries on March 29," he said.