Indian automobile segment is one of the most competitive segments of country and with Bridgestone stepping into the segment; the competition is going to be more fierce.
Bridgestone, Japanese tyre brand, has now ventured into India’s two wheeler tyre segment. Today, company has made an official announcement about the move and it is looking very positive about exploring the new segment.
Company will sell motorcycle and scooter tyres through its Indian domain, Bridgestone India, under the brand called NERUN. Commenting on the move, Kazuhiko Mimura, MD, Bridgestone India stated that the launch of two-wheeler tyre brand NEURUN is a big leap for the company towards achieving its strategic expansion plan of catering to a high volume market and a wider audience reach. The entry into the ever growing two-wheeler market in India will facilitate the company in providing a wider product range and services to customers.
In its official statement, company said that India is one of the largest automobile markets in the world making it a leading consumer for tyres. Indian automobile segment is one of the most competitive segments of country and with Bridgestone stepping into the segment; the competition is going to be more fierce.
The two—wheeler category is growing at CAGR of 8.5 per cent in India with an estimated 150 million number of two—wheelers on the road which is testimony of the huge potential of tyre demand, company’s statement added.