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Aug, 31 2015

Bespoke footwear brand, Swati Modo to expand via franchising

Swati Mehrotra, an ingenious and charismatic shoe designer with an impeccable eye for detail is eyeing to spread her first- of- its -kind bespoke footwear brand, Swati Modo via franchise route.

Swati Mehrotra, an ingenious and charismatic shoe designer with an impeccable eye for detail is eyeing to spread her first- of- its -kind bespoke footwear brand,  Swati Modo via franchise route. Currently, Swati Modo is retailed at various counters in India and abroad.

Commenting about her plans to grow via franchising, Swati Mehrotra, Founder, Swati Modo says: “Franchising has supported us in extending our presence and reaching out more consumers. We would like to partner with like-minded people to take the wave ahead. In each city, we target one outlet and we target 25-30 stores in India and Abroad in the coming financial year.” She also says: “Bespoke shoes is USP of Swati Modo apart from this, we run a shoe laundry and we even make shoes based on sun signs and birth horoscope we specialise in pet shoes and recycled footwear apart from our biodegradable shoe range.” For opening Swati Modo’s franchise, an investment of Rs 85 lakh with a minimum area of 1,000 sq ft is essential.

Swati Modo as a brand has been delivering craftsmanship and innovative ideas to the custom made designer shoes. The brand believes in peculiar craftsmanship so it sticks to the basics of art of making handmade shoes. At the moment, the brand has flagship stores in Delhi, Surat, Amritsar, New York and Dubai.  They have shop in shop stores in Japan, the UK, Chandigarh, Mumbai, Pune, Bangalore, Chennai, Raipur, and Hyderabad to name a few with online presence on top Indian portals.
 

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