612 League, an Indian clothing brand for kids sets a new benchmark in retail industry. The CEO and Co-Founder, Manu Indrayan was recognised as one of the Top 100 Most Influential Retail Leaders.
612 League, an Indian clothing brand for kids sets a new benchmark in retail industry. The CEO and Co-Founder, Manu Indrayan was recognised as one of the Top 100 Most Influential Retail Leaders. The accolade is one of the many that have been attributed to the brand’s credit.
Headquartered in Gurgaon, the kids only retail brand was launched through a pilot design studio facility in the year 2008. It has within a short period of 7 years, been able to penetrate the entire Indian market, being available at close to 400 POS across 130 cities of India.
Talking about brand’s aggressive roll out, Manu Indrayan, CEO, 612 League said, “It is indeed a proud moment to see the brand catapult itself to such heights. It’s a great accomplishment to stand shoulder-to-shoulder with some of the best talent in the retail industry and to be rewarded on a global platform of this scale. When we launched the brand in 2009, just 4 Shoppers Stop outlets were ready to stock our products. Over the years we worked hard to take our promise of international-quality kidswear far and wide. Today, our products are available at 400 sale points across 130 Indian cities. In keeping with the changing buyer patterns, we have also been focussed on strengthening our digital presence. We have our own website and are available with popular e-commerce brands.”
The brand has a strong foothold in the digital space with 24X7 online shopping through its own website and growing presence in the social media.