Brand Launch
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Charu Lamba Aug 24 2021 - 5 min readThe Covid era has seen the termination of premium beauty-product outlets. Further, the lockdown and physical movement constraints have led to a quick and effective shift from offline to online platforms. The shift has been of great advantage to consumers owing to greater accessibility, convenience, and lower prices. Many brands had to change their retail ...
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Vaishnavi Gupta Aug 04 2020 - 2 min readIndia's connoisseurs of luxurious beauty and skincare products now have access to one of the World's most premium brands, ESPA. THG (The Hut Group), in strategic partnership with Green Ideas Technology Private Ltd., is all set to launch its first beauty brand, ESPA in India that is renowned for its indulgent range of skincare products. ...
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Vaishnavi Gupta Jun 17 2020 - 2 min readHouse of VEGA, one of the leading personal care appliances and beauty accessory brands in India, is proud to announce the launch of SÉRY Cosmetics in India. The products follow a stick design form that is extremely easy to use and helps in applying the right amount of make-up. SÉRY is the perfect style partner ...
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Amit Singh Jan 31 2020 - 2 min readThe world’s third-largest pizza chain, Little Caesars, has forayed in India with two stores in Ahmedabad, Gujarat. The recent launch is part of its ambitious plan to grow rapidly in the Indian market with its Indianized menu and consumer-focused strategies. Headquartered in Detroit, Michigan, Little Caesars was founded in 1959 as a single, family-owned ...
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Vaishnavi Gupta Dec 12 2019 - 2 min readBounce, an Australian indoor trampoline theme park brand, has entered into the Indian market by launching its first venue at Infiniti Mall, Malad, in Mumbai. Stratospheric Entertainment is the master franchise owner for Bounce in the country. While Stratospheric Entertainment will make all the investments, Australia-based Bounce will help with the installations, designing, training the staff, and knowledge transfer. ...