benefits of rebranding
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Nikita Arya Mar 14 2019 - 3 min readThe loyalty of a brand always remains with its consumers.It is they possess the power to both elevate the brand’s growth as well as to lower the bar.Also, the consumers are the ones who directly or indirectly affect the most trivial things of a brand.This is why it’s important to build a brand that is ...
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Nibedita Mohanta Jul 20 2018 - 2 min readMenswear brand Blackberrys aims to grow over 60 percent in two years to register Rs 1,500 crore turnovers by FY2020, as the company is expanding its sales network. In an interaction with Franchise India, Ramesh Kaushik Vice President- Blackberrys [Brand Experience] said, “The core DNA values of Blackberrys continue through product evaluation and evolution. ...
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Uttara.J. Malhotra Jun 07 2018 - 2 min readBrand awareness literally decides the fate of a brand. It is the first window to the mind of a potential customer. For a successful marketing campaign, initially, a brand must have created some buzz and initial sense of awareness in a potential customer’s mind. It is like going to the next ...
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Nibedita Mohanta Mar 13 2018 - 4 min readThe ultimate aim of any business is that it can gather as many customers and make a name of its own, which is easily recognizable; in short to transform an idea into a brand is what a business looks out for. A business becomes brand when people both customers and rivals ...
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Prabhjot Kaur Feb 20 2018 - 4 min readIs your company in an array of confusion over different things? Does your promoted ads portray one thing while the services offered by your company is something else altogether? Then it is a time to get your act together. The brand image of a company is very important. It presents before the customers a unified ...