Athleisure
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Akanksha Soni Jul 05 2019 - 3 min readFive years ago, the sportswear being considered as fashionable was unthinkable for most. Today, however, the yoga pants and "gym clothes" which were passed off as casual wear since the '80s have very much taken over the mainstream apparel sector and are threatening to dethrone denims as the go-to basic. This is because athleisure, or ...
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Sneha Santra May 23 2019 - 4 min readFive years ago, who would’ve thought that gym wear or sportswear will be a fashion fad? It was unthinkable to most people. Now, the sportswear or now termed as “athleisure” (athletic casual wear) has taken over the mainstream apparel sector and has been disrupting the apparel industry since the past few years. According to industry ...
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Sneha Santra Mar 29 2019 - 3 min readSports wears are making their way out of the ground and becoming an important part of people’s wardrobe. Athleisure is a recent fashion trend in which clothing designed for workouts and other athletic activities can be worn in other settings. With many celebrities donning the athleisure look, it has become a hit fashion statement among ...
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Nikita Arya Mar 18 2019 - 3 min readWhile doing any kind of exercise, it’s the comfort we look for in our apparels to begin with.But, what if these apparels give you that comfort with a little touch of fashion in it? No one could really deny this treat. Athleisure came in the wellness industry with the same comfort but in a fashionable ...
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Uttara.J. Malhotra Jan 30 2019 - 3 min readSportswear is becoming a serious industry for investment and an area of interest for new and upcoming entrepreneurs who are looking at the ownership model in small businesses. The e-commerce model is doing complete justice to this business model, which is here in India to stay. We spoke to the Founder CEO Sunil Anchal of ...