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Jul, 31 2014

VLCC to strengthen its national and international presence

VLCC, a renowned brand in beauty and wellness domain, is planning to expand in both domestic and international market.

VLCC, a renowned brand in beauty and wellness domain, is planning to expand in both domestic and international market. In order to achieve this it shall invest more than Rs. 300 crore over the next three years.  “We have chalked out a detailed roadmap for expanding our presence through the franchisee route both within India and abroad,” informed VLCC ‘s Official Spokesperson regarding their expansion plan through franchise model.

Currently, the company has operations at 300 locations across 16 countries. It is planning to add another 60 branches across the world in the next two to three years. It will include wellness centres and VLCC institutes.

VLCC was founded by Vandana Luthra in 1989. The company provides scientific weight loss solutions and follows a therapeutic approach to beauty treatments. It also offers cosmetological, dermatological, nutritional and medical consultations. It accounts for more than 10 million customers. The company has shown a growth of about 35 per cent year-on-year. The firm  expects the turnover to reach Rs 35 hundred crore in the next three to four years.

They are also looking forward to buy an Italian hair company and a UK- based firm which deals in dermatology products. They have three factories in Haridwar, Dehradun and Bangladesh and are looking forward to set up a new facility in North Eastern region of India. In 2013, the company had acquired Singapore based Global Vantage Innovative Group (GVig), which owns and operates three firms manufacturing and retailing cosmetic products and solutions. Presently, the company has operations in India, Sri Lanka, Bangladesh, Nepal, Malaysia, Singapore, UAE, Oman, Bahrain, Qatar, Kuwait, Saudi Arabia and Kenya.

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