Dec, 15 2015

Usha International eyes tier-III, VI towns

With a focus on rural areas, Usha International is strengthening its distribution strategy besides opening company-owned brand stores in tier-III and VI towns.

By Franchise India Bureau
Usha International eyes tier-III, VI towns

With a focus on rural areas, Usha International is strengthening its distribution strategy besides opening company-owned brand stores in tier-III and VI towns. Presently, the company  runs about 60 company-owned showrooms in urban regions.

The brand has already appointed 40 integrated rural distributors and hopes to have 175 such distributors by the end of this fiscal year. The firm wants each of these integrated rural distributors to serve about 200 retailers in tier-III and VI towns. Under its brand Usha Joy, the firm has opened the first store at Barabanki and further hopes to open four more Usha Joy stores in the next few months. For distribution in urban areas, the company is appointing exclusive distributors offering business opportunities.

Usha International Ltd, a constituent of the Siddharth Shriram group, was formed in 1934 and started doing business under the brand name, Usha. Over the decades, this brand name has become a household name in India while the company has diversified into the business of new age home appliances, sewing machines, fans, power products, water cooler, water dispensers, modern farm equipments and auto components.

Related: Krispy Kreme Expands in Bengaluru

Click Here to add Comment
Please add your Comment
Rating
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Sell Business 2017
Sell Franchise 2017
Daily Newsletter

Submit your email address to receive the latest updates on news & host of opportunities.

Most
Entrepreneur The Franchising World Retailer 2017




Newsletter Signup
Submit your email address to receive the latest updates on news & host of opportunities.
Franchise India Holdings Ltd

Copyright © 2009 - 2017 Franchise India Holdings Ltd.

The information contained herein is of generic nature only, and Franchise India is not, by means of this website or any part thereof, rendering professional advice or services. Before making any decision or taking any action that might affect your finances or business, you should consult a qualified professional advisor. Your use of this website or any of its pages or links given, is at your own risk and you assume full responsibility and risk of loss resulting from your usage. With respect to use of the website, kindly visit www.franchiseindia.com/terms.

X

Tell us what you think!