UrbanLadder
-
Franchise India Bureau Sep 29 2017 - 1 min readHome services marketplace UrbanClap has raised Rs 20 crore in debt funding from venture debt firm Trifecta Capital through non-convertible debentures.The startup also allotted equity through some compulsory convertible preference shares to Trifecta for Rs 2 crore, according to the company's filings with the Registrar of Companies.NCDs are unsecured bonds that cannot be converted to ...
-
Ekta Sharma Sep 29 2017 - 5 min readWell-known name in the online furniture selling space, Urban Ladder has now decided to embrace franchise model for its business operations. The brand is confident to lead the race and excel with its selected franchise partners. We exclusively spoke to Kaustabh Chakraborty, Sr. VP - Customer Operations & Retail, Urban Ladder on why franchising and ...
-
Ekta Sharma Sep 29 2017 - 3 min readFew days ago, Urban Ladder appointed industry veteran Ajit Joshi as President and Chief Operating Officer. He joined the brand with an expertise of over 30 years in the industry. He was previously the CEO and MD of Croma - A Tata Enterprise. He also led operations and institutional sales business for Shopper’s Stop as ...
-
Ekta Sharma Sep 29 2017 - 3 min readOf lately, many brands have revamped themselves after entering Indian markets or going international. It calls for a lot of planning, homework and even ground exercise before recreating a brand. Even when any brand changes its Logo design it has to look into abundant aspects with regards to franchising and marketing. Few brands actually believed ...
-
Ekta Sharma Sep 29 2017 - 3 min readAny brand, established or struggling, wants to put in best efforts for its marketing strategies and initiatives taken. Marketing is not only an integral part of any franchise business but is also equally important for the existence of the brand in the long run. Usually, consumers love such brands that have great marketing initiatives with ...