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Jun, 10 2016

Tea Trails to expand its footprint in India

In the current year the brand plans to open 100 outlets across the country. In the initial phase, the focus markets are Mumbai, Pune, Bangalore, Hyderabad, Delhi NCR and Ahmedabad.

After the success in Mumbai, Tea Trails is all set for a pan Indian expansion which will be through a combination of company owned and franchised outlets. In the current year the brand plans to open 100 outlets across the country. In the initial phase, the focus markets are Mumbai, Pune, Bangalore, Hyderabad, Delhi NCR and Ahmedabad.

Tea Trails offers curated range of the finest teas from around the world along with suitable tea accompaniments, justifying the theory of tea pairing. It further specializes in elaborately tea-infused food menu; the signature tea infused dishes include the Burmese Tea Salad, Tea Marbled Eggs, Tea Infused Thai Bowl and more. They serve gourmet teas from around the world and have an exquisite range of teas from hot to cold and normal to extravagant. Offering an experience of almost 80 varieties of teas with various blends and added benefit; the offerings range from White tea, Green tea, Oolong, Herbal and Black Tea. Tea Trails also offers Bubble teas, like the Taiwanese Bubble Tea and the Tapioca Bubble variant.

Tea Trails looks to expand its network with 500 outlets within the next five years. India is the second largest tea consuming market in the world but the Tea Café market is practically non- existent.

Tea Trails aspires to cater to this latent demand and be the category creator. The Indian tea industry and the beverage café market are currently valued at Rs 19,500 Cr and Rs 1800 Cr respectively. Tea Trails operates in this space and has a first mover advantage.

At present, Tea Trails is in Mumbai, Delhi, Pune, Bangalore, Hyderabad, Chennai and Vizag.

“The large part of the expansion strategy is based on Franchise network development. This business model is asset light with high ROI. Tea Trails is in the process of raising an investment to support this plan,” says Uday Mathur, co-founder, Tea Trails.

Tea Trails also proposes to merchandise select blends of teas that would be available at premium retail stores and niche online portals, apart from the Tea Trails outlets.

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