Chain of tea-cafes in India, Tea Trails is planning to open 500 outlets pan-India by 2020.
Chain of tea-cafes in India, Tea Trails is planning to open 500 outlets pan-India by 2020. It offers a carefully curated range of the finest teas from around the world along with suitable tea accompaniments, justifying the theory of tea pairing. Tea Trails currently operates six successful outlets in Mumbai.
The brand plans to open outlets with a combination of company owned and Franchisee run outlets. In the current year the brand plans to open 45 outlets across the country. In the initial phase, the focus markets are Mumbai, Pune, Bangalore, Hyderabad, Delhi NCR and Ahmedabad.
Tea Trails further specialises in elaborately tea-infused food menu; the signature tea infused dishes include the Burmese Tea Salad, Tea Marbled Eggs, Tea Infused Thai Bowl and more. The brand serves gourmet teas from around the world and has an exquisite range of teas from hot to cold and normal to extravagant.
Speaking about tea brewing process, Kavita Mathur, Co-owner of the brand and Tea Guru says, “Brewing tea is an ancient art which is seldom paid attention to. We, at Tea Trails, understand the importance of brewing and steeping high quality loose leaf teas to perfection, without which, the experience of drinking tea cannot be enjoyed to its fullest.“
Tea Trails looks to expand its network with over 500 outlets within the next five years. India is the second largest tea consuming market in the world but the tea-café market is practically non- existent. Tea Trails aspires to cater to this latent demand and be the category creator. The Indian tea industry and the beverage café market are currently valued at Rs 19,500 Cr and Rs 1800 Cr respectively. Tea Trails operates in this space and has a first mover advantage.
“The large part of the expansion strategy is based on Franchise network development. This business model is asset light with high RoI. Tea Trails is in the process of raising an investment to support this plan,” says Uday Mathur, Co-founder, Tea Trails.