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Jul, 14 2015

Sumo Sushi & Bento to drive in India via master franchise route

Middle Eastern franchise chain Sumo Sushi & Bento, that specialises in Japanese food, is bullish about entering the Indian market through the master franchise route.

Middle Eastern franchise chain, Sumo Sushi & Bento, that specialises in Japanese food, is bullish about entering the Indian market through the Master Franchise route. The brand is on the lookout for three master franchisees to run their operations across India, for the North-East, West-Central and South regions, respectively. Sumo Sushi & Bento is also offering area-wise opportunities mainly in Jaipur, Gurgaon, Noida, New Delhi, Chandigarh, Udaipur, Ludhiana, Raipur and Kolkata, Vadodara, Mumbai, Pune, Nagpur, Ahmedabad, Goa, Bhopal and Indore, Bangalore, Chennai, Hyderabad, Kochi, Vizag, Coimbatore and Bhuvneshwar.

Alpha Maiava, Director-Franchise Sales & International Growth, Sumo Sushi & Bento said: “Our entry in India is via 100% franchising with Indian investors. We are aiming at teaming up with three master franchisees for expanding across India. Franchise fee for a single unit will be around USD$20,000 while build-out cost will be determined by location and equipment availability as per local requirement. Depending upon the locality the outlets will be mainly of three sizes including 150 sqm., 200 sqm. and 300sqm.”

Speaking over the Return on Investment (RoI), Maiava further added: “We do not make promises on ROI. It is all dependent upon the amount fully invested for build out, timeframe and speed of go-to-market, aggressiveness of marketing, etc. Based on our findings and research for the market, we anticipate a payback period between 16– 18 months.”

Sumo Sushi & Bento has been serving Japanese cuisines since 2000. After establishing their foothold across the Middle East region - Dubai, Abu Dhabi, Sharjah, Ras Al Khaima, and Bahrain,  the brand is now aiming at widening its base in Asia, mainly in India through the franchise route.

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