sportswear brand
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Vaishnavi Gupta Jan 24 2020 - 3 min readUS-headquartered Under Armour is planning to launch 15 new stores in India in 2020. The $5 billion-plus premium sportswear brand will be investing Rs 2-3 crore per store. The brand exited 2019 with 10 stores, with all of the stores being franchise-owned and operated. It further plans to exit 2020 with 25 stores. Under ...
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Franchise India Bureau Sep 13 2019 - 2 min readGlobal Sportswear giant, adidas, known for its high-performance products worn by the world’s best athletes and brand campaigns that transcend cultures and stereotypes, has launched a fresh new athletics franchisee, the VRCT jacket, a canvas of self-expression & individuality. Launched to inspire individuality in creators including athletes, the jacket comes with a customisable badge making ...
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Franchise India Bureau Sep 10 2019 - 1 min readCure.fit, the health tech startup, has introduced a sportswear brand Cultsport. Beginning at Rs 800, the brand is now available on the cure.fit app and website. Cultsport is offering apparel that is functional for workout formats such as running, field training and gym. Shamik Sharma, Head of Cultsport, said, “We are excited to launch Cultsport, ...
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Sneha Santra Jun 27 2019 - 3 min readSports have emerged as one of the most profitable market segment in today’s time. Given the increased health consciousness of consumers and an increase in taking up fitness activities such as aerobics, swimming, running, and yoga, has increased the demand for sportswear and sports goods. The Indian sports market is growing remarkably at 15% per ...
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Sneha Santra May 23 2019 - 4 min readFive years ago, who would’ve thought that gym wear or sportswear will be a fashion fad? It was unthinkable to most people. Now, the sportswear or now termed as “athleisure” (athletic casual wear) has taken over the mainstream apparel sector and has been disrupting the apparel industry since the past few years. According to industry ...