Soch, an Indian ethic wear brand for women, will have 25 to 30 more stores by the end of this year.
Soch, an Indian ethic wear brand for women, will have 25 to 30 more stores by the end of this year. The brand presently runs 54 outlets across India in Bangalore, Mysore, Mangalore, Hubli, Chennai, Coimbatore, Cochin, Hyderabad, Mumbai, Thane, Pune Vijayawada, Lucknow, Bhopal, Indore, Belgaum and Visakhapatnam.
Speaking with Franchise India, Vinay Chatlani, MD and CEO, Soch, says, “We intend to open 25-30 more stores in India by the end of this year. We are also working on developing a mobile application which will help us to provide our customers with superior service and experience. We have two business models - COCO (Company Owned & Company Operated) and FOFO (Franchise Owned & Franchise Operated) for expansion. We have signed management contracts in a couple of locations only where we are sure of the capability and credibility of the franchisee.”
Chatlani is upbeat about the Indian ethic wear market and franchise industry. “Franchising in India is at a very nascent stage. However, with the shifting consumer trends including growing preference for branded products and global exposure, the industry is witnessing an unprecedented consumption growth. While, the Indian ethic wear market is going through a very exciting phase right now. Unlike the past, when ethnic wear was restricted to being an apparel of choice to the specific segment, it has transitioned itself into a fashion essential. In the recent years, the entry of brands has infused a new life into the ethnic wear sector. The organised retail sector is now beginning to see penetration not just in the metros but also in the smaller cities and towns. This is also due to the advent of e-commerce sector. Smaller towns that didn’t have easy access to branded garments are now ordering them in numbers,” says Chatlani.