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May, 10 2010

Pavers England to open franchise stores by 2011

Pavers England, a British footwear brand is aiming to expand its footprint in India by launching 19 exclusive franchised stores by 2011.

Pavers England, a British footwear brand is aiming to expand its footprint in India by launching 19 exclusive franchised stores by 2011. The company is targeting metros and tier II cities to open franchised stores and is planning to double its point of sales.

The company will offer various products through multi branded outlets in tier II cities. Pavers England, which has three distribution hubs in Mumbai, Delhi, and Chennai is now planning to set up one more hub in the eastern region in the next 12-months.

Presently, the brand has six exclusive franchised stores in Mumbai, Delhi, Hyderabad, and Chennai. It is going to launch six exclusive stores in these cities along with one franchised store in Bengaluru. The brand entered India in 2008 through Reliance Footprints, a specialty store of Reliance Retail and is now available in Shopper’s Stop, Lifestyle, and Central.

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