Parryware, India’s contemporary bathroom solutions brand unveiled its all new refreshed look of bathroom products and a new logo.
Parryware, India’s contemporary bathroom solutions brand unveiled its all new refreshed look of bathroom products and a new logo. To further establish market presence by end of FY16 across India, the company is targeting to expand retail presence by increasing its dealership network in tier II & III cities, maintaining high focus on quality, launch new businesses and new channels by end of FY 2015 across India.
Delivering contemporary and youthful bathroom solutions in India for the last 60 years, the re-launch aims to re-establish Parryware’s leading market position in the bathroom products space. With an existing market share of 30% in India, the brand is on a mission to capture leadership position, which aims to increase its presence in all Indian households.
Pau Abello, Managing Director, Roca Bathrooms Products Pvt. Ltd said, “We are excited to re-launch Parryware in a new avatar in the Indian market. The Parryware collection will cater to the dynamic urban lifestyle in India.”
The company, which already has seven manufacturing units across key regions of India, will also be ramping up production capacity with a planned investment of Rs 150 crore in the coming years for ramping up production capacity, R&D and new product launches.
Roca, Spanish fully family owned group, has been a global frontrunner in the bathroom space for almost 100 years with a focus on Design, Innovation, Sustainability and Wellbeing. With a presence in over 135 countries and 74 production plants spread across five continents, Roca is the ultimate worldwide benchmark reference for the creation of bathroom products. In India, Roca consolidated its position by joining hands with Parryware in 2006. With a solid distribution network in place, Roca India has a Pan India retail presence.