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Sep, 26 2011

Orra to expand its presence

Orra, the diamond jewellery retail chain of Rosy Blue Group, is set to launch around 30 stores in the next three years.

Orra, the diamond jewellery retail chain of Rosy Blue Group, is set to launch around 30 stores in the next three years. The new outlets will be a 50:50 split between company-owned and franchised. The company will be largely targeting the tier I and II cities where there is a limited Orra presence, like north and south region and a few stores in the west.

Orra has recently opened four stores this year and is planning to launch eight more in the next fiscal year.

Presently, Orra diamond jewellery has 33 stores across 26 cities in India out of which the company operates only one franchise store in Vishakhapatnam.

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